HALLMARKED PRECIOUS METALS
Hallmarked at the London Assay Office by TGC
Certified Gemstones
Ethically sourced, independently certified
Lifetime Craftsmanship warranty
On every piece, always
Black-Owned Fine Jewellery House
Yoruba-inspired, London-based
the Timeless African-origin Yoruba craftsmanship for Pieces made to be worn today, passed down tomorrow.
Our HeritageOur CommissionsDiscover timeless pieces from our Legacy collections
Craft your Own legacy
Begin a Bespoke CommissionEvery bespoke piece begins with a conversation.
You bring the story, we bring the craft...
for a piece made for no one else, in precious metals hallmarked at the London Assay Office, designed to carry everlasting meaning.
A PIECE, MADE FOR YOUR FAMILY
The Bespoke process
Your dedicated concierge call brings the design conversation to life. We discuss materials, metal choices, gemstones, sizing, and timeline. No obligation, just a conversation between you and the maker.
We present your bespoke design for review — a sketch or CAD render, depending on the complexity of the piece. You refine, confirm, and approve before a single gram of metal is poured.
Your finished piece is hallmarked at the London Assay Office, photographed, and dispatched via fully insured worldwide delivery. Your certificate of authenticity travels with it.
NOW IN THE COLLECTION
The tidal hues
Draws from the ever-changing palette of the sea... deep sapphire blues, the soft lustre of pearl, the stillness between tides.
Each piece made to order.
Each one made for you.
So they say...
"I was initially skeptical given the intricacy of my design, but you interpreted it so aptly and delivered such a stunning, memorable piece. I couldn't be happier."
"I could never have imagined such special heirlooms would start their life as part of my wedding day. Utterly bespoke, and mine to hand down for generations."
"You somehow understood me perfectly. With all my dos and don'ts, you still managed to create something that surpassed my expectations – thoughtful, elegant, and so very me."
AN HEIRLOOM, ON A TUESDAY
WORN, NOT LOCKED AWAY
Heirlooms aren't made for the safe.
We design daily wear fine jewellery that lives and walks with you.
Made to be passed down and worn every day until then.
Hi, I'm Ayomide David-Oyeleru
Founder & Lead Artisan
Moyiola Abeo is named after my grandmother, a jeweller who passed pieces down through our family that I still have today. Her work is why I do this.
I design each piece and work with a small team of artisans who make them by hand in India. We use hallmarked precious metals and gemstones I source and select myself, because the pieces we make are designed to outlast the people who wear them.
Every commission begins with a conversation. Every ready-to-wear piece is made to order.
Nothing leaves the house without being exactly right.
Concierge Picks
Shop the look
Shop the look
Shop the look
The MA Difference
WHAT MAKES A PIECE MOYIOLA ABEO
The Heritage
Inspired by a grandmother's collection, passed through a Nigerian family across generations: fine contemporary jewellery rooted in Yoruba goldsmithing & craftsmanship.
Every piece is an answer to the question she asked by keeping those pieces: what is worth carrying forward?
Every commission is made to be kept and inherited, cherishing her legacy.
The Making
Designed in London by Ayomide David-Oyeleru and made by hand by a small team of artisans. Precious metals hallmarked at the London Assay Office. Natural and lab grown gemstones, selected before each commission.
The Promise ♾️
Made to order, so no two pieces are identical. Guaranteed for life, so each one can be passed on under our Lifetime Craftsmanship Warranty.
Insured in transit, so it arrives safely; insured for life so it lives with your family.
Certificated, so it can be authenticated a generation from now.